The internet "enshittified", as it puts it, in the early 2010s, with the emergence of social media dominance and search engines which only show a narrow range of material.

They must have sat around for hours discussing what title to use in the next ai promo to eke out a few extra clicks.

What title shall we use guys? Quick! hurry up, ive got to rush out to buy some prezzies for the kids.

yep, that will do. they read any old shit these days