To me the App Store is the antithesis of Apple's approach to design. Look at any of their other products and they are pared down to the bare minimum. In contrast the App Store is a giant cesspit full of garbage software that you have to wade through to find what you want.

I love using the App Store. I have a process:

1. Hear about the app I want from friends, coworkers, the internet

2. Open the App Store. Ignore absolutely everything except typing the exact thing I already know I want in the search bar