Apple's 1984 Commercial: https://youtube.com/watch?v=VtvjbmoDx-I
1. Hear about the app I want from friends, coworkers, the internet
2. Open the App Store. Ignore absolutely everything except typing the exact thing I already know I want in the search bar
For example, my friends told me about wordle and said they play it on an app on their phone. I search "wordle" in the app store, and the correct app is the 4th result, after an ad and some other gunk.
My friend told me I should use "Google Authenticator", the first result is an ad for another paid authenticator app that uses the Google logo in its first screenshot to try and confuse people into downloading it instead.
The Apple App Store is actively hostile to users. I thought the point of iPhones was you could give them to your technologically illiterate parents without them getting phished, but I guess those times are gone.
It's gone from "search something in the app store and install the first result" to "google '<term> iOS app store' and click the first result", that gives you better safer results.
The new Liquid Glass UI is horrible but it's The Future so whatever, maybe I will get used to it.
I prefer installing app through Mac App Store if it's possible, at least I can be reasonably sure it won't do weird stuff
How about "to make even more money from existing users"