I still find it perplexing that Apple TV[1] the service and Apple TV[2] the device -- technically now Apple TV 4K -- have the same name.

Even in Googling to link the right pages, I ran into issues finding the device. For a top-tier company with a $4+ trillion market cap, you'd think they'd find a better naming scheme.

1: https://tv.apple.com/ 2: https://www.apple.com/apple-tv-4k/

Side-note: I have an Apple TV (the device), and I think it's great. I've used Fire Sticks, Rokus, built-in TV software, and more, and the Apple TV is the first device I've used that really feels good to use. I'm a fan.

Apple TV "Mnemonic" behind the scenes:

https://vimeo.com/1133324242/5bac5319d0

> Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV