Nike's Crisis and the Economics of Brand Decay(philippdubach.com)

4 pointsby 7777777phil7 hours ago1 comment

ChrisArchitect7 hours ago
Some of the work/revamp to pushing their brand and innovation forward again, recently discussed:
Project Amplify: Powered footwear for running and walking
https://news.ycombinator.com/item?id=45706765
Related:
Nike's plans to put the swoosh back into its sales
https://www.theguardian.com/sport/2025/oct/23/just-redo-it-i...
- 7777777phil6 hours ago
  Thanks for sharing, looked into those when writing the piece. Definitely worth reading, especially the Guardian article.