I do think people need to dissect his pitch and his resume and learn from him. He might be a scammer but the same technique would work for legitimate people seeking employment

I dunno, a better lesson to take away from this is, don't fall for sales. I think more people will do better to learn to evaluate others by what they do rather than what they say. If you don't know better, reputation and first-hand references will give you much better indicators than someone's own words.

Site is bugged, but after thinking about the title, I don't know how much I want to learn from a scammer.

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This man is a folk hero

tl;dr - the personalized cover letter, much maligned by job seekers nowadays (https://www.google.com/search?q=cover+letter+dead), is actually incredibly effective for applying to small companies (of the size where the inboxes of the CEOs and founders aren't heavily filtered and managed) if you keep it short and human and send it directly to those folks.

Id be way more interested in hearing the store how a rando is allowed to work in the USA. He didn't have work permission.