Ask HN: Advice for Marketing and Lead Generation?
2 pointsby keepamovin9 months ago1 comment
  • mmarian9 months ago
    1) Figure out your ICP 2) Figure out where they spend their time - eg dedicated forums, YouTube, particular TikTok influencer, etc 3) Make yourself present wherever they are - varies by channel, eg answering a related question on a forum and plugging your tool

    If you don't know how to answer (2) or (3), pay for someone who's already embedded in that field to show you the ways. Can be influencer/thought leader, can be founder of another tool in that field, etc.

    • rahulbatcy9 months ago
      Reaching out to influencer would be way more expensive than simply running the ads- would you agree?
    • keepamovin9 months ago
      Thank you! This is great actually. I really appreciate it. The amount of structure may seem small here, but it means a lot to me and shows me so much! Thank you:)