I don't think most of the innovation has done very much. I realise this is deprecating the sunk wow factor and deprecating the future wow factor, but in the end, its HTML mostly for me.
In fact, if the primary function of code work for the next 5-10 years was to remove code, I'd be pretty much in favour.
Apple's revenue last fiscal year was $391 billion dollars; I think they'll be okay without Google's $18 billion.
It's way more critical for Mozilla—Google's payment is what pays for Firefox.
Right now, if an Apple executive asks, "How does Apple make money working on Safari?" the answer is really clear: "Google pays us $18 billion annually."
After that money is cut off, an executive at Apple has to ask the question: "Why should we keep investing in Safari, instead of SwiftUI and Xcode?"
I'm sure we'd all love the answer to be, "We have plenty of money, so we should invest heavily in both," but that's not really how the world works, and certainly not how Apple works. Executives make hard choices about what to prioritize. This will be one of them.
I don't think you should listen to anyone's ideas about why Apple does what it does. But if you want to hear my unfounded speculation: Apple wants to control the out-of-the-box experience for its shiny hardware and therefore includes a variety of apps that >x% of the customers are presumed to use on the first day they have their new shiny hardware, where x is some number and "day" may mean "week" or… well, really, this is unfounded speculation, it doesn't have to be precise.
I wonder, though, about Firefox and a post-divestiture Chrome. Browsers are labor-intensive to develop due to their complexity, and the Web keeps changing. Moreover, people expect browsers to be free of charge; it’s been a long time since the days when people paid for Netscape Navigator and Opera. Without outright subsidizing development, Web browsers need to be either community-supported, ad-funded, or subscription-based in order to fund development.
Revenue != profit. $18 billion for something they have to maintain anyway is 100% profit.
TODO: find a link to the original article that mentioned it.