CleanShot 2025-04-24 at 16 49 53

  wBlock is a powerful content blocker for macOS that cuts through the noise, delivering a clean and 
  private browsing experience without the hassle. Using AdGuard's filters and more, wBlock gives you 
  the best of all worlds: high performance and maximum blocking.

    Lightning-fast: Optimized for performance (~40 MB of RAM at idle)
    Comprehensive protection: Blocks ads, trackers, and malware
    Always up-to-date: One-click filter list updates (auto-updater coming soon!)
    AdGuard Filters: Uses the best and most recent filter lists from AdGuard and beyond

This reeks of chatgpt to me, and I'm kind of insulted by being told how good it is. I hate marketing and marketing language: "powerful", "cuts through the noise", "clean and private", "without the hassle", "best of all worlds, "comprehensive protection", "uses the best."

Worst of all it contains lies, one ad blocker does not make browsing "clean and private", it might make it more clean and private, but it is not sufficient.

There is so much language here that exists to manipulate the reader and wasn't thought out by the author.

I would not trust something that sounds like MBA speak rather than programmer speak. The lack of integrity with language makes me think this will enshittify if it gets popular and the author would sell out for nickle.

Compare this page to uBlock: https://github.com/gorhill/uBlock?tab=readme-ov-file

Integrity is everything in this space, and this is not the language of integrity, this is the language of business.

The author should take a lesson from history https://news.ycombinator.com/item?id=28826437 -- https://threadreaderapp.com/thread/1447251334814523392.html

But what is the BS?