Random Smart plug on Amazon - 43 gbp or 55 usd. The last preflashed tasmota wifi ones I bought were under 10 each and had energy measuring too.
Maybe it’s better in the US but with that differential z wave is pointless.
Z-wave devices are guaranteed to work with any hub. That means that it, ironically, behaves in a more open manner. I consider that worth the difference in cost.
Z-Wave is using 800MHz range. Add 100 Z-Wave devices and watch your Z-Wave network getting stronger and stronger while all your other 2.4GHz devices continue to work as normal.