I'm a marketing strategist with 14+ years of experience in both agency and in-house roles, combining data analysis, CRM, and creative planning to drive real business impact. I started my career as a media planner, leading campaigns for global brands, and later transitioned into client-side marketing where I focused on customer lifecycle optimization, revenue growth, and cross-functional leadership.

My strengths lie in translating customer data into actionable insights, executing multi-channel strategies, and managing teams through collaboration and trust. I thrive in fast-paced environments that require both analytical thinking and creative problem-solving — and I’m passionate about building marketing initiatives that not only perform, but also resonate.

Currently seeking opportunities where I can contribute to marketing innovation, brand growth, and team empowerment.

Recently I started sharing insights on regional revitalization and digital transformation in Japan.

Portfolio / Inquiries: https://www.akiko-tsuka.com/E

YouTube channel: https://www.youtube.com/@AkikoTsuka

note: https://note.com/akiko2ka