> defining the user experience, to designing a comfortable interface, to keeping things simple and understandable, to making sure you're building something that's actually usable by the people you're designing it for.

I have always seen this as Step № 1, even when doing work like refactoring a mature product.

But it’s nice to have this called out explicitly as a discrete thing. It’s become so natural for me that I frequently don’t even see a threshold between it and coding.